One of my favorite shows is Queer as Folks, a trailblazing show on Showtimes at the turn of the century. In one episode, Melanie and Lindsay wanted to remodel their attic into an artist studio. Their friend suggested that there are three factors to any construction projects: quality, time, and …
Branding is established over consistent effort over time in the minds of our consumers. We can recognize a Tiffany box because Tiffany has used that same robin egg blue since 1845. Branding is not created overnight. Therefore, rebranding almost never increases sales in the short term. (The exception that proves …
Is the answer a simple “yes, of course! Let’s all jump on this bandwagon!”? Do I need need social media marketing? If we read online forums for business owners, we can see that this is a commonly asked question. It is a good question. We read and hear about social media. …
We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing is to determine if social marketing is a strategic fit for the business. In business, there is rarely a one-size-fits-all answer to any question. If that’s the …
The folks over at Emma recently compiled these six important tips that can drive email marketing success. Email marketing is only dead to those who can’t find their way out of the spam filter! 1: Avoid the Spam Filter At the end of the day, spam filters aren’t built to …
