Patrick Hanlon unlocks the code in his book Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. Patrick Hanlon’s book Primal Branding: Create…
Tag: marketing
Lessons from a Green Food Truck
New York City is a city filled with food trucks. But one in particular is causing quite a bit of stir. Neapolitan Express — the first food…
How to Promote a Business Online Without Spending Money?
One of my favorite shows is Queer as Folks, a trailblazing show on Showtimes at the turn of the century. In one episode, Melanie and…
Can Social Media Marketing Really Help My Business?
The answer is NOT a simple “yes, of course! Let’s all jump on this bandwagon!” Do I need need social media marketing? If we read online…
6 Keys to Email Marketing Success
The folks over at Emma recently compiled these six important tips that can drive email marketing success. Email marketing is only dead to those who can’t find…
What is the first step in social media marketing?
We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing…
First Step to Social Media Marketing Success
There are many how-to guides out there for social media marketing. Many of those focuses on the execution. How to set up a Facebook account. How…
How To Build A Successful Social Media Strategy
Follow these 7 steps to win in social media Social media is an important piece of any marketing plans today. However, between the evolving platforms and…
How to Use Buying Psychology to Win Customers
Understand the decision making process with the consumer decision journey framework Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to…
How to Effectively Tell the Story of the Target Customer?
Building personas for B2C and B2B businesses alike Persona is an effective tool to align your entire organization on the target market. This alignment can…