Can Social Media Marketing Really Help My Business?

Is the answer a simple “yes, of course! Let’s all jump on this bandwagon!”? Do I need need social media marketing? If we read online forums for business owners, we can see that this is a commonly asked question. It is a good question. We read and hear about social media. …

What is the first step in social media marketing?

We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing is to determine if social marketing is a strategic fit for the business.  In business, there is rarely a one-size-fits-all answer to any question. If that’s the …

Build a Social Media Strategy in 7 Steps

Social media is an important piece of any marketing plans today.  However, between the evolving platforms and the endless choices, it has become very difficult to make sense of it all.  Actually approaching social media in a strategic way seems virtually impossible.  However, if we remove the noise, and just …