Understand the decision making process with the consumer decision journey framework Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to…
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How to Effectively Tell the Story of the Target Customer?
Building personas for B2C and B2B businesses alike Persona is an effective tool to align your entire organization on the target market. This alignment can…
Step 1 in Defining a Winning Brand
Defining Your Target Market to Get Started! Strong brands deliver value to the buyers. However, in order to deliver value, you must first be relevant. In…
Taking That First Step Toward Achieving Our Goals
We all aim for success, and it’s not easy. How do you get started? As we enter into a new year, we often reflect on our…