Branding is established over consistent effort over time in the minds of our consumers. We can recognize a Tiffany box because Tiffany has used that…
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What is the first step in social media marketing?
We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing…
Understand Your Business Potential & Strategic Priorities
Conduct a SWOT analysis to get started SWOT analysis, or also known as SWOT matrix, is a structured planning method that evaluates the potential of a…
First Step to Social Media Marketing Success
There are many how-to guides out there for social media marketing. Many of those focuses on the execution. How to set up a Facebook account. How…
Case Study: NewCo Air using Personas to secure funding
Every business needs funding. We know that having a good understanding of our target is important. But would you be surprised to learn that having…
8 Tips for Job Fair Success
While job growth may have been reported in recent news, the stability of the economy remains to be a question. For those of us looking…
How To Build A Successful Social Media Strategy
Follow these 7 steps to win in social media Social media is an important piece of any marketing plans today. However, between the evolving platforms and…
How to Build a 1-Page Business Plan
Using the Business Model Canvas as a template You may have a great idea for a business. But a great idea doesn’t automatically mean there is…
Curious Marketeer – a Beginner’s Guide to Strategic Marketing
Through a decade of engaging marketers online, we have seen many marketers start with asking about what is the latest digital marketing fads, and ask how to…
How to Use Buying Psychology to Win Customers
Understand the decision making process with the consumer decision journey framework Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to…