There are a variety of job under the category of “marketeer”. I created this infographics to showcase just a few.
- Community Manager: As social media becomes bigger and bigger, there is a whole segment of marketeers who are dedicated to make sure their brand is healthy in this channel. This often means cultivating a community.
- Brand Manager: This is probably the most traditional view of marketeer. P&G invented brand management. Since then, a small army of brand managers are created each year as an overseer of everything related to a specific brand or business.
- Account Manager: This is a broad segment. Most account managers in the marketing world are serves as a vendor. They can be vendor of a tool (such as the latest SEO gadget) or they can be vendor of idea and talent (such as an ad agency)