It’s been said that if a picture is worth a thousand words, then a video is worth a thousand pictures. In fact, video advertising is one of the biggest trends in digital marketing today. YouTube advertising is a key element of video advertising.
Just why is YouTube advertising so popular?
YouTube advertising is playing an increasingly important role in any advertising campaign. As TV viewing habits change, video channels like YouTube will continue to rise in importance. This is especially true of the millennial generation. Did you know that YouTube stars are now more popular than Hollywood celebrities amongst the millennials? Recent survey also indicated that millennials find YouTube content to be more entertaining and more relatable than TV content. Millennials are spending more time on YouTube. So, to reach this market, YouTube advertising must be part of your marketing mix.
Get started with this Beginner’s Guide to YouTube advertising
Photo credit: Chris Zerbes