Marketing, Resources

First Step to Social Media Marketing Success

There are many how-to guides out there for social media marketing. Many of those focuses on the execution. How to set up a Facebook account. How to create beautiful content. However, success in marketing, or any business venture, does not rest on execution. It rests on having a sound strategy.

Therefore, this guide aims to supplement much that is out there. This guide takes us back to the beginning. Let’s answer the first question – do we even need social media? Then, let’s take a step-by-step approach to build a social media strategy. This guide does not discuss execution. Quite frankly, most social media channels already do a pretty good job of onboarding new users. It is in their best interests to help users set up accounts, which adds to their “active users” number in touting their platforms. So, let’s get started by taking the first step toward social media success – having a sound strategy.

This 18-page beginner’s guide will answer the following questions:

  1. Can Social Media Really Help My Business?
  2. Who Is Our Target Audience?
  3. Can I Promote My Business on Social Media Without Spending Money?
  4. How to Build a Sustainable Social Media Strategy?
  5. What Should We Do When a Social Media Crisis Hit?

Pay what you want, but consider buying us a coffee. That way, we can stay up and generate awesome content for you!

You will get a PDF (8MB) file

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About Jeannie Chan

Jeannie Chan founded Curious. She is a brand strategist who takes on business problems big or small. She inspires organizations to raise the questions no one dared to ask or thought to ask. She has ignited new thinking and delivered growth to Fortune 500 companies, startups, and nonprofits. Jeannie loves espressos, and lives in New York City with her two cats and her beloved. Learn more about Jeannie at
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