Curious Marketeer – a Beginner’s Guide to Strategic Marketing

Through a decade of engaging marketers online, we have seen many marketers start with asking about what is the latest digital marketing fads, and ask how to do it. However, less often do we hear the basic fundamental question of how to grow my business? Until that question is asked and answered, you cannot know that the latest digital marketing fads make sense!

To help get you started, we have consolidated this guide that is aimed at helping beginners get started in strategic marketing. This guide is not about how to catch on the latest marketing fad or how to apply the latest marketing hack. Without sound strategic thinking, you would not know if these ideas are actually good fit for your business.

So, start here – a simple guide to developing strategically sound marketing plans!

This 10-page beginner’s guide will cover the following topics:

  • The basics of marketing – a foundational framework
  • Get started by defining your target market
  • Elevate your brand and generate brand loyalty 
  • Align team members by building personas
  • Anticipate purchase barriers by understand the customer decision journey
  • Bonus! Case Study: How Tim Ferriss started his 4-Hour empire

Pay what you want, but consider buying us a coffee for two bucks. That way, we can stay up and generate awesome content for you!

 You will get a PDF (475KB) file

Get Guide
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About Jeannie Chan

Jeannie Chan founded Curious. She is a brand strategist who takes on business problems big or small. She inspires organizations to raise the questions no one dared to ask or thought to ask. She has ignited new thinking and delivered growth to Fortune 500 companies, startups, and nonprofits. Jeannie loves espressos, and lives in New York City with her two cats and her beloved. Learn more about Jeannie at
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