New York City is a city filled with food trucks. But one in particular is causing quite a bit of stir. Neapolitan Express — the first food…
Category: Strategy
Case Study: How Tim Ferriss started his 4-Hour empire
Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”. While the book title sure suggests that…
How To Identify The Target Market For What I Have To Offer?
Should I Just Start Guessing…? It has been my long-held belief that the first step toward building a sustainable brand is to define the target. However, it…
How to Start Learning with a Minimum Viable Product
Many startups launch with a minimum viable product in order to start the learning process. Unlike a prototype or a concept test that may be…
Branding Myth: Rebranding to reignite buzz and sales
Branding is established over consistent effort over time in the minds of our consumers. We can recognize a Tiffany box because Tiffany has used that…
What is the first step in social media marketing?
We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing…
Case Study: NewCo Air using Personas to secure funding
Every business needs funding. We know that having a good understanding of our target is important. But would you be surprised to learn that having…
How To Build A Successful Social Media Strategy
Follow these 7 steps to win in social media Social media is an important piece of any marketing plans today. However, between the evolving platforms and…
How to Build a 1-Page Business Plan
Using the Business Model Canvas as a template You may have a great idea for a business. But a great idea doesn’t automatically mean there is…
How to Use Buying Psychology to Win Customers
Understand the decision making process with the consumer decision journey framework Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to…