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Curious by Jeannie Chan

Category: Strategy

Why You Want at Least Some Negative Comments on Social Media

Getting a bad rep with some can help make your good rep even better We’ve done the necessary analysis and know that social media should…

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Lessons from a Green Food Truck

New York City is a city filled with food trucks. But one in particular is causing quite a bit of stir. Neapolitan Express — the first food…

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Case Study: How Tim Ferriss started his 4-Hour empire

Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”. While the book title sure suggests that…

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How To Identify The Target Market For What I Have To Offer?

Should I Just Start Guessing…? It has been my long-held belief that the first step toward building a sustainable brand is to define the target. However, it…

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How to Start Learning with a Minimum Viable Product

Many startups launch with a minimum viable product in order to start the learning process. Unlike a prototype or a concept test that may be…

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Branding Myth: Rebranding to reignite buzz and sales

Branding is established over consistent effort over time in the minds of our consumers. We can recognize a Tiffany box because Tiffany has used that…

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What is the first step in social media marketing?

We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing…

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Case Study: NewCo Air using Personas to secure funding

Every business needs funding. We know that having a good understanding of our target is important. But would you be surprised to learn that having…

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How To Build A Successful Social Media Strategy

Follow these 7 steps to win in social media Social media is an important piece of any marketing plans today. However, between the evolving platforms and…

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How to Build a 1-Page Business Plan

Using the Business Model Canvas as a template You may have a great idea for a business. But a great idea doesn’t automatically mean there is…

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