Many startups launch with a minimum viable product in order to start the learning process. Unlike a prototype or a concept test that may be…
Category: Strategy
Branding Myth: Rebranding to reignite buzz and sales
Branding is established over consistent effort over time in the minds of our consumers. We can recognize a Tiffany box because Tiffany has used that…
What is the first step in social media marketing?
We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing…
Case Study: NewCo Air using Personas to secure funding
Every business needs funding. We know that having a good understanding of our target is important. But would you be surprised to learn that having…
How To Build A Successful Social Media Strategy
Follow these 7 steps to win in social media Social media is an important piece of any marketing plans today. However, between the evolving platforms and…
How to Build a 1-Page Business Plan
Using the Business Model Canvas as a template You may have a great idea for a business. But a great idea doesn’t automatically mean there is…
How to Use Buying Psychology to Win Customers
Understand the decision making process with the consumer decision journey framework Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to…
How to Effectively Tell the Story of the Target Customer?
Building personas for B2C and B2B businesses alike Persona is an effective tool to align your entire organization on the target market. This alignment can…
Step 1 in Defining a Winning Brand
Defining Your Target Market to Get Started! Strong brands deliver value to the buyers. However, in order to deliver value, you must first be relevant. In…