We all aim for success, and it’s not easy. How do you get started? As we enter into a new year, we often reflect on our past and contemplate on our future. We make goals. We make resolutions. We make targets. However, more often than not, these goals remain to be …
One of my favorite shows is Queer as Folks, a trailblazing show on Showtimes at the turn of the century. In one episode, Melanie and Lindsay wanted to remodel their attic into an artist studio. Their friend suggested that there are three factors to any construction projects: quality, time, and …
Branding is established over consistent effort over time in the minds of our consumers. We can recognize a Tiffany box because Tiffany has used that same robin egg blue since 1845. Branding is not created overnight. Therefore, rebranding almost never increases sales in the short term. (The exception that proves …
Is the answer a simple “yes, of course! Let’s all jump on this bandwagon!”? Do I need need social media marketing? If we read online forums for business owners, we can see that this is a commonly asked question. It is a good question. We read and hear about social media. …
Is it all about making assumptions or simply guessing…? It has been my long-held belief that the first step toward building a sustainable brand is to define the target. However, it naturally follows, how does one actually do so? This is a particularly interesting question for startups where benchmarks are difficult to …
