Apple is the master of branding. IPhone X costs over $1000 and no one really need a phone that costs that much. So, how does Apple continue to command their premium pricing? This great infographic summarizes 10 great marketing lessons from Apple. When marketing is done right, it creates value in the minds of consumers – therefore, removing price from the equation.
Of course, the underlying principal of all these lessons however is knowing your customers. In order to do this right (and therefore able to charge what you want), you have to know how to appeal to your customer in order to apply any of these lessons.
Courtesy of: The Website Group