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Build your 1-page business plan [template]
You may have a great idea for a business. But a great idea doesn’t automatically mean there is a great business. Because for every great...
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Understanding the consumer decision journey
Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to better understand how to win consumers and also how you may...
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Building personas for B2C and B2B businesses alike [template]
Persona is an effective tool to align your entire organization on the target market. This alignment can drive more targeted content creation among team members....
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Latest Posts
How to Take That First Step Toward Achieving Our Goals?
We all aim for success, and it’s not easy. How do you get started? As we enter into a new year, we often reflect on our...
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How to Promote a Business Online Without Spending Money?
One of my favorite shows is Queer as Folks, a trailblazing show on Showtimes at the turn of the century. In one episode, Melanie and...
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Branding Myth: Rebranding to reignite buzz and sales
Branding is established over consistent effort over time in the minds of our consumers. We can recognize a Tiffany box because Tiffany has used that...
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Can Social Media Marketing Really Help My Business?
Is the answer a simple “yes, of course! Let’s all jump on this bandwagon!”? Do I need need social media marketing? If we read online forums...
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How To Identify The Target Market For What I Have To Offer?
Is it all about making assumptions or simply guessing...? It has been my long-held belief that the first step toward building a sustainable brand is to define...
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What is the first step in social media marketing?
We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing is...
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