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Build your 1-page business plan [template]
You may have a great idea for a business. But a great idea doesn’t automatically mean there is a great business. Because for every great...
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Understanding the consumer decision journey
Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to better understand how to win consumers and also how you may...
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Building personas for B2C and B2B businesses alike [template]
Persona is an effective tool to align your entire organization on the target market. This alignment can drive more targeted content creation among team members....
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Latest Posts
How to develop a buyer persona?
You want to engage with the right prospects and the right customers – because those are the people who are most likely going to be...
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Start Learning with a Minimum Viable Product
Many startups launch with a minimum viable product in order to start the learning process. Unlike a prototype or a concept test that may be used...
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6 Keys to Email Marketing Success
The folks over at Emma recently compiled these six important tips that can drive email marketing success. Email marketing is only dead to those who...
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Case Study: NewCo Air using Personas to secure funding
Every business needs funding. We know that having a good understanding of our target is important. But would you be surprised to learn that having...
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Building Confidence in every step of the consumer decision journey
It was a co-worker's birthday. Therefore, I stopped by the local bakery to pick up something for the occasion. I stood in front of the...
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How to use shopper psychology to your advantage?
Supermarkets put produce section at the front to entice shoppers. Prices end in 0.99 to signal a deal. These are but a few industry tricks...
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