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Curious by Jeannie Chan

Why You Want at Least Some Negative Comments on Social Media

Getting a bad rep with some can help make your good rep even better We’ve done the necessary analysis and know that social media should…

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What Should We Do First When A Social Media Crisis Hit?

Social media has become an increasingly important part of today’s marketing strategy. It is often perceived as a cheap and effective way to promote a business. It…

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To Detox or Not  – Digital Crossroads between Productivity and Distractions

#DiaryOfAnExecutive By Jesse Onomiwo Can we get real? It is an indubitable fact that digital devices have provided the utmost ease to our lives. I sometimes…

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How to tap into the human psyche to build a brand?

Patrick Hanlon unlocks the code in his book Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. Patrick Hanlon’s book Primal Branding: Create…

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Lessons from a Green Food Truck

New York City is a city filled with food trucks. But one in particular is causing quite a bit of stir. Neapolitan Express — the first food…

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How to Promote a Business Online Without Spending Money?

One of my favorite shows is Queer as Folks, a trailblazing show on Showtimes at the turn of the century. In one episode, Melanie and…

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Can Social Media Marketing Really Help My Business?

The answer is NOT a simple “yes, of course! Let’s all jump on this bandwagon!” Do I need need social media marketing? If we read online…

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Case Study: How Tim Ferriss started his 4-Hour empire

Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”. While the book title sure suggests that…

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How To Identify The Target Market For What I Have To Offer?

Should I Just Start Guessing…? It has been my long-held belief that the first step toward building a sustainable brand is to define the target. However, it…

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How to Start Learning with a Minimum Viable Product

Many startups launch with a minimum viable product in order to start the learning process. Unlike a prototype or a concept test that may be…

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