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You may have a great idea for a business. But a great idea doesn’t automatically mean there is a great business. Because for every great...Read More "Build your 1-page business plan [template]"
Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to better understand how to win consumers and also how you may...Read More "Understanding the consumer decision journey"
Persona is an effective tool to align your entire organization on the target market. This alignment can drive more targeted content creation among team members....Read More "Building personas for B2C and B2B businesses alike [template]"
Many startups launch with a minimum viable product in order to start the learning process. Unlike a prototype or a concept test that may be used...Read More "Start Learning with a Minimum Viable Product"
Every business needs funding. We know that having a good understanding of our target is important. But would you be surprised to learn that having...Read More "Case Study: NewCo Air using Personas to secure funding"
It was a co-worker's birthday. Therefore, I stopped by the local bakery to pick up something for the occasion. I stood in front of the...Read More "Building Confidence in every step of the consumer decision journey"
Supermarkets put produce section at the front to entice shoppers. Prices end in 0.99 to signal a deal. These are but a few industry tricks...Read More "How to use shopper psychology to your advantage?"