Patrick Hanlon unlocks the code in his book Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. Patrick Hanlon’s book Primal Branding: Create…
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Lessons from a Green Food Truck
New York City is a city filled with food trucks. But one in particular is causing quite a bit of stir. Neapolitan Express — the first food…
How to Promote a Business Online Without Spending Money?
One of my favorite shows is Queer as Folks, a trailblazing show on Showtimes at the turn of the century. In one episode, Melanie and…
Can Social Media Marketing Really Help My Business?
The answer is NOT a simple “yes, of course! Let’s all jump on this bandwagon!” Do I need need social media marketing? If we read online…
Case Study: How Tim Ferriss started his 4-Hour empire
Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”. While the book title sure suggests that…
How To Identify The Target Market For What I Have To Offer?
Should I Just Start Guessing…? It has been my long-held belief that the first step toward building a sustainable brand is to define the target. However, it…
How to Start Learning with a Minimum Viable Product
Many startups launch with a minimum viable product in order to start the learning process. Unlike a prototype or a concept test that may be…
Book Review: How Stella Saved the Farm
My colleague recommended a book to me, and I’m so glad she did. It’s a fable — about a farm ran by animals, about to go bankrupt…
Secrets to running a successful food truck business
I’m a big foodie. Recently, I had the opportunity to have an insider’s look at one of the most successful food truck businesses in NYC.…
6 Keys to Email Marketing Success
The folks over at Emma recently compiled these six important tips that can drive email marketing success. Email marketing is only dead to those who can’t find…