Social media has become an increasingly important part of today’s marketing strategy. It is often perceived as a cheap and effective way to promote a business. It…
To Detox or Not – Digital Crossroads between Productivity and Distractions
#DiaryOfAnExecutive By Jesse Onomiwo Can we get real? It is an indubitable fact that digital devices have provided the utmost ease to our lives. I sometimes…
How to tap into the human psyche to build a brand?
Patrick Hanlon unlocks the code in his book Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. Patrick Hanlon’s book Primal Branding: Create…
Lessons from a Green Food Truck
New York City is a city filled with food trucks. But one in particular is causing quite a bit of stir. Neapolitan Express — the first food…
How to Promote a Business Online Without Spending Money?
One of my favorite shows is Queer as Folks, a trailblazing show on Showtimes at the turn of the century. In one episode, Melanie and…
Can Social Media Marketing Really Help My Business?
The answer is NOT a simple “yes, of course! Let’s all jump on this bandwagon!” Do I need need social media marketing? If we read online…
Case Study: How Tim Ferriss started his 4-Hour empire
Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”. While the book title sure suggests that…
How To Identify The Target Market For What I Have To Offer?
Should I Just Start Guessing…? It has been my long-held belief that the first step toward building a sustainable brand is to define the target. However, it…
How to Start Learning with a Minimum Viable Product
Many startups launch with a minimum viable product in order to start the learning process. Unlike a prototype or a concept test that may be…
Book Review: How Stella Saved the Farm
My colleague recommended a book to me, and I’m so glad she did. It’s a fable — about a farm ran by animals, about to go bankrupt…